Educational Background
CHEN Yubo is Coca-Cola Chair Professor, Senior Associate Dean, and Director of Center for Internet Development and Governance at School of Economics and Management, Tsinghua University. He received his Ph. D. in Marketing from the University of Florida, M. Eng. in Systems Engineering and B. Eng. in Industrial Management Engineering from Southeast University. Before joining Tsinghua SEM., he was a tenured professor at Eller College of Management, University of Arizona, USA. He is a recipient of the National Science Fund for Distinguished Young Scholars from the National Natural Science Foundation of China.
Industry Experience
Prof. Chen is a member of ChinaInfo 100 and the National Teaching Advisory Committee on Business Administration Programs, Vice Chairman of the Expert Committee, China Committee of 100 of Digital Economy, Editor-in-Chief of Journal of Marketing Science, and Department Editor of Journal of Management Sciences in China.
Honors
Prof. Chen has won many teaching awards and recognitions, including Dean's Award for Teaching Excellence and Dean's Course Innovation Award by Eller College of Management at the University of Arizona, Outstanding Educator of Higher Education by University of Arizona Student Alumni Association, First Class Teaching Achievement Award by Tsinghua University,Teaching Excellence Award (Second Class) and Excellent Teaching Award for EMBA and Executive Education at Tsinghua SEM.
Research Areas
Prof. Chen's main research areas include digital economy, digital transformation of Chinese economy, big data and business innovation in the networked world, and climate change and sustainability strategy. Listed in Most Cited Chinese Researchers by Elsevier, Prof. Chen has published many articles in top marketing and business journals such as the Journal of Marketing, the Journal of Marketing Research, Marketing Science, Information Systems Research and Management Science. His research has won many international awards and recognitions, including INFORMS Frank M. Bass Best Paper Finalist Award, Journal of Marketing MSI/Paul H. Root Award Finalist, Journal of Marketing Research William F. O'Dell Long-term Impact Award Finalist, Journal of Interactive Marketing Best Paper Award and Emerald Citations of Excellence.
Phone (86) (10) 62796315
Email chenyubo@sem.tsinghua.edu.cn
Office B455 Lihua Building
